Polarization, Brain Rot and Brat – the 2024 Words of the Year

This year’s choices point to the power, perils and ephemeral nature of digital life

Social media has played a big role in political polarization.
Social media has played a big role in political polarization.
Xavier Lorenzo/Envato
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Social media has played a big role in political polarization.
Social media has played a big role in political polarization.
Xavier Lorenzo/Envato
Polarization, Brain Rot and Brat – the 2024 Words of the Year
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Ever since the American Dialect Society selected a Word of the Year at its conference in 1990, over half a dozen English dictionaries have anointed an annual word or phrase that’s meant to encapsulate the zeitgeist of the prior year.

In 2003, the publisher of the Merriam-Webster Dictionary began bestowing a crown. On Dec. 9, 2024, it selected “polarization” as its word of the year, which joins a list of 2024 winners from other dictionaries that include “brat,” “manifest,” “demure,” “brain rot” and “enshittification.”

The terms that are honored are selected in a variety of ways. For example, this year the editors of the Oxford Dictionaries allowed the public to cast votes for their favorite from a short list of candidates. Brain rot emerged victorious.

Other publishers rely on the acumen of their editors, augmented by measures of popularity such as the number of online searches for a particular term.

Read the full article on The Conversation.

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