Chief Revenue Officer

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We are delighted to announce the newly created position of Chief Revenue Officer (CRO) at Rhode Island PBS and The Public’s Radio. The CRO will help us shape the future of public media for Rhode Island and southeastern Massachusetts. This comes at a transformative time, following the merger of Rhode Island PBS and The Public’s Radio in the spring of 2024.

Our organization is committed to leveraging our collective strengths to become a more powerful, trusted, and impactful public media source for the communities we serve. RIPBS-TPR plays a critical role in fostering understanding, goodwill, and connection. We ignite imagination, delve into our shared history, and uphold the values of our diverse region. Through civic engagement, we provide high quality local, national, and international programming and digital content that educates, inspires, and engages.

As we embark on this journey, our new Chief Revenue Officer will lead the charge in redefining what public media can achieve, working to ensure we deliver on our mission to serve and enrich our communities.

As a senior leader, help us redefine the very best of what public media can be.

Chief Revenue Officer Position Summary

The Chief Revenue Officer (CRO) is a strategic leader, responsible for all revenue-generating activities across newly merged public media organization that includes TV, radio and digital. As a key partner to the CEO and a member of the senior leadership team, the CRO will drive a comprehensive revenue strategy that supports both immediate and long-term growth. Strong leadership skills are a must, this role will oversee major gifts, corporate sponsorship, individual donor recruitment, underwriting, and events. The CRO will play a critical role in the community and local corporate development space, focusing on growing new revenue, retaining current members and exploring emerging revenue streams. We are seeking a strategic leader with a proven, analytical, metrics-driven approach. The CRO will help build the brand’s reputation across the region while creating a high-performing team, fostering a collaborative culture, and uniting two recently merged organizations under a shared mission and vision.

Principal Duties and Responsibilities (including but not limited to):

1. Strategic Leadership:
   
   1. Serve as a strategic partner to the CEO and members of the senior leadership team, contributing to the organization’s overall vision and growth.
   2. Play a critical role in the community developing new corporate sponsors and cultivating major donors.
   3. Develop and implement an integrated revenue strategy to meet short and long-term financial goals.
   4. Seize new opportunities for growth strategies and initiatives by analyzing trends and performance and identifying innovative revenue channels and partnerships.
   5. Chart a clear course for the future, aligning revenue policies and strategies with organizational objectives and market needs.
   6. Establish and track metrics and KPIs to assess progress, ensuring transparency in reporting on revenue growth and success.
      
2. Culture Building and Team Integration:
   
   1. Serve as a strategic partner to the CEO and senior leadership team, contributing to the organization’s overall vision and growth.
   2. Play a key role in building a strong, unified culture that brings together the values and strengths of the merged TV and radio organizations.
   3. Foster a sense of shared mission and purpose across departments, ensuring alignment with organizational goals and community impact.
   4. Encourage open communication, collaboration, and mutual respect among team members to support a smooth transition and lasting cultural cohesion.
      
3. Team Building and Management
   
   1. Build, lead, and oversee a high-performing revenue team across corporate sponsorship, membership, development, events and underwriting
   2. Cultivate a team culture of accountability, collaboration, and results-driven performance.
   3. Recruit, develop and retain top talent, prioritizing individuals with vision and a commitment to public media’s mission.
   4. Foster an environment of innovation, encouraging team members to explore new ideas that support revenue goals.
      
4. Revenue Growth and Oversight
   
   1. Oversee all revenue-generating activities, ensuring they are effectively implemented, integrated and aligned with the organization’s mission.
   2. Guide and support the development of sponsorship, underwriting, membership, and major giving strategies to drive sustainable growth.
   3. Get out into the community alongside the CEO, Corporate Support Director, and Development Staff to help broker high-level deals and opportunities and make presentations with corporate sponsors, donors, and community leaders.
   4. Develop relationships with corporate sponsors and donors to maximize revenue opportunities.
   5. With the CEO, develops revenue goals and ensures targets are met.
      
5. High-Level Oversight of Vendors and Partnerships
   
   1. Oversee and manage key external partnerships and vendors critical to the organization’s revenue success.
   2. Provide high-level oversight of CDP, the vendor managing outsourced Membership operations, holding them accountable for performance standards and ensuring alignment with the organization’s goals.
   3. Ensure that all vendor and partner relationships support and advance the organization’s objectives, with a focus on delivering exceptional results on the Membership front.
      
6. Cross-Departmental Alignment and Collaboration
   
   1. Ensure that all vendor and partner relationships support and advance the organization’s objectives, with a focus on delivering exceptional results on the Membership front.
   2. Act as a liaison between revenue teams and other departments, including programming, marketing, and communications, to create a cohesive approach to revenue generation and to achieve revenue goals.
   3. Work closely with the board and community stakeholders to garner support and resources for revenue initiatives.
   4. Collaborate with finance and operations to develop accurate revenue forecasts and manage budgets effectively.
      

Qualifications:

• Bachelor’s degree, or equivalent, in management, business, or a related field required. Advanced education or certifications preferred.
  
• Diverse Revenue Expertise: The ideal candidate brings 10+ years of expertise in one or more of the following areas: Development, Direct Marketing, Fundraising, Digital Marketing, Digital Fundraising, and Business Development, with the ability to apply this knowledge to drive both digital and traditional revenue strategies.
• Experience in or a strong understanding of public media is highly desirable, as is knowledge of its funding models, audience engagement, and community impact.
• Demonstrated success in revenue generation and team leadership within a complex, mission-driven organization.
• Experience in leading change and navigating organizational transitions.
• Proven track record in people management, leading cross-functional teams, fostering positive organizational culture, and managing stakeholder relationships at all levels.
  

Key Attributes:

• Passion for public media and a commitment to the mission and values of PBS and NPR.
  
• A forward-thinking leader who brings sales leadership and strategy to the role, balancing growth goals with mission-driven values.
• Strategic planner with an analytical, metrics-driven approach. Proficient in setting and analyzing performance metrics to inform decision-making.
• Strong business acumen and planning skills.
• Excellent organizational skills. Proven ability to manage multiple priorities and meet deadlines.
• Results-oriented. Able to work with others to set and achieve revenue goals and targets.
• Adaptable and resilient in the face of changing priorities and demands.
• High degree of professionalism, integrity, discretion, and emotional intelligence.

Physical Demands and Work Environment:

• Work environment is office and broadcast production studios.
• Able to sit at a work station, concentrate viewing computer screens for an extended period of time.
• High utilization of office equipment.
• Must be able to sit and/or stand for long periods of time and bend
• Able to travel locally. (15%-25%). Occasional out-of-state travel.
• Occasional work on weekends and evenings may be required.

The physical demands described are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Compensation: Commensurate with experience. Salary range available upon request.

Contact:

NETA Consulting:

NETA Consulting is partnering with the Rhode Island PBS-TPR search for this national search.

Candidates should submit applications to: Apply@netaconsulting.org. For optimum consideration, applications should be received by February 20, 2025.

Please send a resume and cover letter describing your interest in this position, references, and salary requirements.

For additional information, please contact Milton@Netaconsultling.org

Rhode Island PBS-TPR is headquartered in Providence, RI, named one of the 25 best places to live in the East Coast in 2023-24 (US News, May 2023).

Rhode Island PBS and The Public’s Radio are equal-opportunity employers, committed to diversity. We encourage candidates from all backgrounds to apply.

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